Word: causticity
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...spite of its caustic critics the advertising industry continues to poison its own wells. The latest example of the inept bogus is a telegram from the Realsilk Hosiery Company to Mr. Sinclair Lewis, published in facsimile in the New Republic. The advertiser offered Mr. Lewis four hundred and fifty dollars and the honor of being included in a series of "dignified advertisements" indorsing silk socks, to which Messers Floyd Gibbous, James Montgomery Flagg, and George Ade had lent their names and faces. The novelist's only duty was to give his photograph and approve the copy; one suspects that...
Navy to build 15 cruisers that he was referred to in debate as "a mighty light cruiser" by Missouri's caustic Senator Reed who added that "a rowboat appeared to be in charge of the fleet." When the London Treaty limiting auxiliary naval craft arrived in the Senate, he mischievously used his committee, which had nothing to do with the treaty, to bring out the Navy's dissent with the Hoover policy. He later voted against the treaty's ratification as a bad bargain for U. S. defense...
Unlike her late husband, the Lady from Arkansas sits quietly in her rear-row Senate seat, is no floor-pacer, no caustic interjector. She has sat for four weeks without delivering her maiden speech...
...dole, strong roads balked, counter-proposed to loan the money where needed at a fair rate of interest. Last week the I. C. C. agreed to this by a seven-to-four majority, said individual roads could keep the increased revenues for themselves, without contributing to a common pool. Caustic dissenting opinion, written by Commissioner Joseph Eastman, said there was "no occasion for beating such a retreat. It is impossible to prove such a plan as in the public interest...
...humor lies largely in the excellent situations developed. The quips are obvious, occasionally cumbrous, and, except when Jean Dixon handles them rather unconvincing. But the authors were quick to realize that the real wit lay in their subject, in their caustic satire. If at times this becomes rather broad and slapstick, they may be excused by the fact that as a rule they stick to their knitting and produce what is a very necessary douche for America's most chronic, most virulent ailment...