Word: cautionings
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Hire the most amoral, faithless, money-grubbing, shameless philanderer you can find. Dick Morris brought family values to the debate, moved Clinton to the mushy middle and acted out his boss's worst proclivities so that Clinton didn't have to. But exercise extreme caution when trying this at home--particularly if there are photographs (see Roger Stone, the Republican political consultant...
Negative ads, yes. Negative attacks, only with caution. Personal attacks work when delivered with an aw-shucks attitude or praeteritio, as Dole practiced it in the first debate: "I've never discussed Whitewater, as I've told you personally. I'm not discussing Whitewater now." And then he went on to press Clinton on the Whitewater pardons. Dole delivered his broadsides with a hatchet and a scowl; the other guy with a stiletto and a smile...
Tomlinson remembers one day last year when Jessica refused to pay attention to her, insisting on standing beyond the subway station's yellow caution line. As the train approached, Jessica continued to ignore Tomlinson until the conductor beeped his horn and frightened the youngster off the line...
Valuable and essential are ever shifting concepts. As more people spend their time sitting in front of screens, be they computer or television, the argument that newspapers are indispensable becomes harder to make. But industry analysts caution against undue pessimism. "More than 50% of households still receive a newspaper," says Michael Wolf, top media analyst at Booz, Allen & Hamilton. "A lot of people still want to know not just what happened but why it happened." In other words, editors need to worry not about things they cannot control--such as being faster than cnn, splashier than Entertainment Tonight or more...
...give the same caution to students as always: be aware of what's going on around [you]. If you feel a sense of unease, you should use safety phones to contact university police," he said...