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...Aiello, spokesman for Sears Holdings Corp., Kmart's parent company. "A lot of brands have had successful campaigns go through the paid side." Still, brand strategists recommend that companies tread into the Twittersphere lightly. Real word of mouth is much more valuable. "I have urged clients to be very cautious about pay-to-say on Twitter," says Blackshaw. "Get the word out naturally. There's lots of love on the organic side; go for that first." (See more about Twitter...

Author: /time Magazine | Title: How to Make Money on Twitter: Do Commercials! | 9/2/2009 | See Source »

...Read "Cautious Optimism for the First Stem-Cell Human Trial...

Author: /time Magazine | Title: A Stem-Cell Discovery Could Help Diabetics | 9/2/2009 | See Source »

...language about allowing thesis writers to stay sounds very cautious, and leaves a lot of wiggle-room for rejection...

Author: By Clifford M. Marks | Title: J-Term Application Up | 9/1/2009 | See Source »

...Congress: many fear it would destabilize the mortgage industry in the long term, since lenders would be reluctant to make future loans and bondholders would be reticent to purchase them if the terms could suddenly be changed by a judge at any time. "They'd be much more cautious about who they're going to loan to in the future, for fear that this bankruptcy situation could occur, and it would sour them to some degree on making home loans," says Curran...

Author: /time Magazine | Title: Subprime Lenders Head the Line for Federal Subsidies | 8/28/2009 | See Source »

...level governmental investigations. In 1999 he was selected by Attorney General Janet Reno to probe law-enforcement corruption in Boston. Last year he was named by Attorney General Michael Mukasey to head the ongoing investigation into the destruction of CIA interrogation videotapes. Colleagues say Durham is thorough and cautious in deciding whether a case deserves to be prosecuted. But once he fixes on a target, the veteran lawyer usually catches his prey. (Read "Five Questions for the CIA IG's Interrogation Report...

Author: /time Magazine | Title: CIA Abuse Investigator John Durham | 8/26/2009 | See Source »

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