Word: cavalleria
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Dates: during 1970-1979
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Newman's hard-sell tactics have turned off some of the patrons who are most knowledgeable about the arts. His prose can be flamboyant or plain trashy. He once billed Cavalleria Rusticana as "hot-blooded romance, illicit love and violent vengeance, Sicilian style." But Newman is a superflack, not a philistine. He wants to make culture a pervasive American institution...
With the help of credit cards, New Yorkers can charge clothes, cosmetics, cash, even crash trips to the Caribbean. Now get ready for Cavalleria Rusticana and Carmen. Last week the staid Metropolitan Opera announced that it would accept BankAmericard, Diners' Club, Master Charge, Uni-Card and Carte Blanche at the box office. The reason: sagging sales (already down by 7% this season) and the high cost of seating at $35 a pair...
...ticket, and didn't mind paying five dollars for a seat with an obstructed view. Nice, if you didn't mind sitting in an auditorium with all of the acoustical purity of the Grand Canyon. Nice, if you really wanted to hear another performance of Pagliacci, or Cavalleria Rusticana...
...Metropolitan Opera at the last moment, I said it was out of the question, of course I couldn't do it, so just forget it. But Franco pleaded, so I said 'Let me look at the scores.' And 1 really fell in love with Cavalleria...
...speaker was Conductor Leonard Bernstein, and Franco is Designer-Director Franco Zeffirelli. The result of their talks created the first great occasion at the Met since it opened its season after a disastrous delay-a brand-new production of Cav and Pag (Cavalleria Rusticana and Pagliacci), opera's beloved twin chestnuts, flossily refurbished. Though Bernstein's demanding schedule only permitted him to conduct Cav (Met Conductor Fausto Cleva did Pag), the night promised to be one to remember. Bernstein and Zeffirelli, after all, in 1964 had helped turn the Met's Falstaff into the recent decade...