Word: cavett
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Paramount had paid 75 Gs for the script. Segal kicked back ten of them to the movie company. For promotion. Paramount kicked in ten more. It paid off. The scenarist scrambled 100,000 miles across country. Selling, pushing. Merchandising. He appeared on Cavett, Carson. "I'm kind of a folk hero at Yale," he liked to say. "The closest thing to a Beatle." Fraternities called him up en masse; Middle America wrote in; most important, publishing houses and film companies used Love Story as a new shibboleth. The escape hatch had been opened. Erich...
...Dick Cavett has long been the Adlai Stevenson of television. He is a cultivated wit who could not bring himself to talk down to anyone or get anyone to pick up his option. ABC, to its credit, kept giving Cavett another chance-three times in different talkshow slots...
...first, a 1968 morning show, was canceled after ten money-losing months. The second, at midevening, lasted four months. Then, last December, Cavett was given one last shot-in late-night competition with NBC's Johnny Carson and CBS's Merv Griffin. That seemed like a more logical hour for Cavett's sophisticated approach, but many of ABC's affiliated stations undermined the network on the assumption that more advertising dollars were to be had by running old movies. Some 30 outlets declined to carry the Cavett show at all; many stations that did (including those...
...stuck with the program, although the industry had written it off. Cavett, who had been pressing too hard for laughs in the first months of the show, finally relaxed and hit his stride. Sponsors came aboard. The A.C. Nielsen Co. ratings were still disappointing, but surveys showed that Cavett viewers tended to be relatively well-to-do urbanites, and thus attractive to advertisers...
Late last summer, the program reached the break-even point. And this week the network is set to announce that Cavett will get a one-year contract renewal-the first in his entire career. Exulted Dick: "We've come a long way from the time I had A.C. Nielsen as a guest on the show and had to introduce myself...