Word: caviar
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Dates: during 1990-1999
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...worst cardio-fitness program in this century was that of Egypt's King Farouk. The King weighed around 300 lbs.; he looked like an immense, saturnine party balloon. Staples of the royal diet: a few tablespoons of caviar, lobster thermidor, slabs of roast lamb, a cubic meter or so of trifle, a pound of chocolate, a magnum of champagne. Workout: two or three dancers from the chorus...
...their image as the caviar of automobile brands, Mercedes-Benz and Jaguar spent much of the past decade longing for a little meat-and-potatoes appeal. Slumping sales in the U.S. had execs worried, as did the rising popularity of Japanese newcomer Lexus. The haughty Germans and the aristocratic Brits realized that the wealthier baby-boomer set--now in a buying frenzy--was turned off by the companies' stuffy image and limited product line. "Our cars were admired but were perceived as an unattainable icon," concedes Joe Eberhardt, vice president of marketing for Mercedes-Benz North America. "Our problem...
...Business engulfing and devouring the sweet spirit of independence. In the intimate anonymity of a chat room, he carries on an e-mail affair with Ryan and doesn't tell her that her destroyer is her potential beau. At a literary soiree he scoops up all the caviar. Who is this creep? Tom Hanks. And because he is, he must be decent, searching, a thoughtful lover, natural dad-in-the-making. He reveals that through the comic grace he's displayed since Splash. It is a nice reminder that this ordinary-looking guy--with the repetitive crunches in that pensive...
Steve Wynn sure does--with his Bellagio. The Medicis would have been at home here, stabbing each other by the pool, shopping for leather at Prada or dining on caviar at Petrossian. No detail has escaped Wynn's notice. "New hotels are always a blessing and a curse, but if well done, they stimulate the public's interest in Vegas," says Wynn, CEO of Mirage Resorts, Inc., and the son of a gambler who came to Las Vegas in the 1960s. The biggest stimulus at the Bellagio, of course, is Wynn's $300 million collection of works by, among others...
...flowing Siberian oil. Moscow still feels the same but hasn't figured out how to head off the flow of Caspian oil or to grab a large chunk of the profit. Russia does insert an environmental argument: the oil industry could threaten the Caspian sturgeon and its oily treasure, caviar. For its part, Iran says it will cooperate in Caspian development only if it gets, say, a 20% share of the sea's resources. Both Russia and Iran prefer that pipelines carrying Caspian oil be built or expanded over their territory...