Word: caviar
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Dates: during 1990-1999
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Peddling perfume at gas stations? The idea seems as silly as selling caviar at Burger King. Yet for four foolish years, France's Societe Bic, maker of disposable pens, razors and cigarette lighters, sought to extend its throwaway empire to the epitome of upscale sophistication: French perfume and cologne. The company introduced low-budget plastic atomizers for men and women at newsstands, hair salons and gas stations across Europe and the U.S. Multimillion-dollar ad campaigns touted Bic fragrances as "the naked perfume" and "Paris in your pocket...
...forget those champagne wishes and caviar dreams, the right car, vodka, watch, cuisine and music system. Consumers no longer feel they absolutely must have the latest luxury product. Who would be impressed, anyway? "People don't think being square is synonymous with being a sucker anymore," says Dan Fox, marketing planning director of the Foote, Cone & Belding ad agency. Besides, they no longer seem to get a kick from spending borrowed money. Consumer installment credit dropped $342 million in December, or 0.6%, in what would ordinarily have been a busy shopping season, and a huge $2.4 billion in January...
...chef Larkin Selman reopened the intimate Gautreau's there just as the economy fell like a souffle in a cold draft. Their formula: combine more expensive main dishes with less costly garnishes, and visa versa. An appetizer of crab cakes, for example, is accompanied by marinated black beans. Caviar is not out of the question, but it comes from a local fish called choupique (pronounced shoe-pick) and is said to be as good as any other American kind and is a lot cheaper than the Russian variety...
...sybarite who virtually abandoned his desert kingdom for a career of overseas carousing. He drank Scotch freely, ordered caviar by the pound, attended the raunchy shows in the nightclubs of Beirut so frequently that he knew all the leading belly dancers by name, engaged in myriad liaisons with women (he is said to have paid the wife of a Lebanese businessman $100,000 a year to make herself available) and, if old stories are to be believed, gambled away $1 million in the casinos of Monte Carlo during a single weekend...
...cluster of border towns are already uniting the two Germanys through efforts both large and small. -- Though Gorbachev wants to keep his title as party chief, he aims to strengthen the presidency. -- South African President de Klerk announces that Mandela can go free. But when? -- Traffic jams and pilfered caviar in Bucharest...