Word: cba
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...When it comes to money, Chinese basketball has hands of stone?a fact many owners and managers blame on the control-happy CBA itself. The league is run as a government sports program. Top officials are Communist Party appointees accustomed to top-down dictatorship?and the league's lack of marketing and promotional expertise shows. At the beginning of the season, CBA officials lost a $4.2 million marquee sponsorship and promotion contract when its would-be partner, Y.C. Advertising, a media company owned by Hong Kong's Tom.com, withdrew only a month before the season was to begin. Motorola stepped...
...season. Valuable sponsors are eager to plaster their logos on team jerseys and arena signboards. Homegrown superstars are emerging, such as rangy prodigies Hu Weidong, a crowd-pleasing Jiangsu Dragons forward, and Yao Ming, a 2.23-m windmill who regulates the paint for the Shanghai Sharks. Showtime in the CBA has all the trappings of big-time hoops. It's becoming a credible entertainment replete with thunderjams, jiggly cheerleaders and thousands of screaming spectators...
...matter how exciting the on-court action, China's professional basketball league is leaving its best game in the locker room and shooting air balls in the boardroom. Seven years after it was sanctioned by Beijing, the CBA remains a profitless enterprise full of disgruntled players and frustrated team owners whose careers are orchestrated by a government bureaucracy. Despite a burgeoning fan base, all of the 13 Division I clubs are losing money. Inexperienced team owners and heavy-handed government restrictions have prevented the league from realizing the most lucrative sponsorships and licensing deals. "The CBA just doesn't understand...
...CBA zealously reserves the rights to most of the business's biggest money-spinners, including broadcasting rights and major licensing deals. Many potential sources of team revenue, including ads at courtside and on player jerseys, are restricted. It is the league's prerogative to make exclusive agreements with the makers of just about every product imaginable, from computers to cars, airlines to bottled water, leaving the franchises to pick from second-tier advertisers...
...THEY WORK? A good model like the Advantage 1000 CBA-RCA does, but you have to be wearing it when the gas hits. To do that, you have to know when to put it on, and unfortunately some biological and chemical weapons have no odor (see air sniffer). Surplus Israeli army models can't be trusted to be in good condition. Fiber masks designed for medical workers keep out some germs but not chemical or biological weapons...