Word: cbs-tv
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...reject the theory that housewives are stupid because they listen to daytime shows," says Garry Moore. He is defending not only housewives but himself, for his Garry Moore Show (weekdays, 1:30 p.m., CBS-TV) comes smack in the middle of the day. It is also, he insists, "non-typical." Unlike such weepy radio competitors as Young Dr. Malone and The Guiding Light, Moore tries to run his program on the lines of a comic strip: "No one show of mine fractures you all by itself. But, in continuity, they go over&151;just like Li'l Abner...
Moore is also moderator of a CBS-TV nighttime panel show, I've Got a Secret, but his heart belongs to his housewives. His daytime accent is always cheerful ("Even when we gave blood donations on the air, we did it with jokes"), and he boasts that "we have the guts not to go for cheap laughs-things like pratfalls." The mission of daytime TV, as he sees it, is to ease the loneliness of women while their husbands and children are away during the day. Says he: "I'm convinced they want to hear the sounds...
...four days before Christmas, Playwright George S. Kaufman said: "Let's make this one program on which nobody sings Silent Night." Most of the estimated 18 million viewers of This Is Show Business (Sun. 7:30 p.m., CBS-TV) were used to Panelist Kaufman's curmudgeon voice and comments. Many even agreed with him. But some disagreed violently. The CBS switchboard lit up with more than 200 phone calls protesting Kaufman's "irreligious remark." Next morning several hundred more complaints hit CBS and Sponsor American Tobacco Co. Even though Show Business had but three weeks...
...spend the millions on producing a go-minute show every week for 26 weeks. The series, as he laid it out, was to include everything that "might leave some deposit of enlightenment as well as entertainment," and so it got the catchall name Omnibus (Sun. 4:30 p.m. E.S.T. CBS-TV...
...Everybody's busy turning some unfortunate's life into a Cinderella story." As a veteran broadcaster, 40-year-old Art Linkletter skillfully rides the trends-:rom giveaways to guessing games. And expects to still be around with such shows as his House Party (weekdays, 2:45 p.m., CBS-TV and 3:15 p.m., CBS radio) and People Are Funny (Tues. 8 p.m., CBS radio) when the public is once again in the mood for pie-throwing and seltzer-squirting...