Word: cbs
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Dates: during 1930-1939
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...regusted." But they still command the top five-a-week 15-minute radio audience estimated at 40,000,000 weekly. For eleven years the faithful have heard Amos 'n' Andy over NBC stations, but beginning April 3 Amos 'n' Andy will move to CBS...
...stanch Amos 'n' Andy fans this means little more than a slight change in tuning, since CBS and NBC outlets duplicate each other in most important areas. But in the business of radio advertising the changeover was big doings. It indicated that henceforth Campbell Soup's huge outlay for radio advertising time (last year it was $2,279,425) would all be spent with...
...CBS, which at present collects only about a third of it. Last year Campbell paid NBC $1,468,353 for Amos 'n' Andy's time, and $97,284 for the Edwin C. Hill broadcasts, which will be terminated this month...
...loss of a million and a half account would be a crusher, but to NBC it was just an unhappy horse trade. NBC lost Amos 'n' Andy, but promptly picked off the Robert Benchley-Artie Shaw Old Gold show, a Sunday night half-hour that was bringing CBS $10,830 weekly. This becomes an NBC show beginning...
...pair of bloodhounds on a recent Hobby Lobby show bayed like banshees during rehearsals, then closed up like mummies when the program went on the air. A CBS announcer a few Sundays back inadvertently attributed the Bab Ballads to Shakespeare. Three years ago Al Jolson ad libbed something about a Pennsylvania hotel that may cost NBC $15,000. If Radio Engineer James Arthur Miller had his way, embarrassing and costly mishaps like these would not happen on the radio...