Word: cbs
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Dates: during 1930-1939
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...villages and farms buy a large chunk of the consumer goods sold in the U. S. Last week a research committee, jointly sponsored by CBS and NBC, made public a report which gave a partial answer on how well radio was doing its job interesting and selling the farmer. The committee's researchers conducted 20,362 personal interviews on farms and in communities of less than 2,500 population in 96 sample counties scattered throughout the 48 States. What they found out, they consider a fairly accurate slant on the radio habits of the nation...
Less reserved or more inquisitive, CBS, whose supplementary survey used the same interviewers, quizzed 10,273 of the same people, last week let go all answers it could get. These would have CBS customers believe that fully four-fifths of all rural homes use packaged soap, cereal, coffee, cleanser; 92% use toothpaste or powder, 77% wrapped bread; that 89% of rural women use face powder, 66% lipstick or rouge. Least used were canned soup (49%), canned tomato or fruit juice (46%), condensed milk (37%). For CBS, the interviewers found out that 80.9% of the families questioned listened to CBS...
...press and radio services to South America be improved. The Nazis give the South American press a free news service in Spanish and Portuguese, which misrepresents U. S. happenings, and Nazi broadcasts consistently drown out U. S. programs. As Father Sheehy discovered after giving six NBC and CBS broadcasts from South America, south-to-north transmission is not very good...
Spring Fashions (Sat. 3:15 p. m. NBC-Blue) discussed from Paris by Modistes Chanel and Lelong. At 7:00 p. m., CBS reviews Schiaparelli's, Patou's and other showings from Paris...
Helen Hayes, Orson Welles (Fri. 9:00 p. m. CBS) in Campbell Soup's version of Sinclair Lewis' Arrowsmith...