Word: cbs
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Dates: during 1930-1939
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...Many CBS sales executives are no longer in favor of any summer holidays for any sponsors. But President William Samuel Paley was once a sponsor himself, became interested in radio when he used it to boost sales of the La Palina cigars his father manufactured. In 1928 he bought himself CBS, built up its station membership until he now controls some 1,600 air hours a day. He sells a goodly slice of these 1,600 hours, but has by no means all for sale. Deductions must be made for: 1) Time differences across the continent. 2) Time given...
...years ago, when Congress Cigar Co.'s Son & Heir Bill Paley became CBS's 27-year-old president, it was a puny network. Although irreverent young employes stealthily called him Pale Billy (purely a trick of transposition, for he likes hot countries, bright sunlight, is usually healthily bronzed), in three months he tightened CBS's contracts with its affiliates, gathered 22 more stations into his network, refused to sell CBS to Paramount Publix Corp. for $1,500,000. Nine months later he sold Paramount Publix a half interest for $5,000,000, within three years bought...
...Downey, Bing Crosby. But more recently advertising agencies have found how to do this job for themselves, need less help from the networks. Nevertheless, President Paley is still very much in show business. About five-eighths of Columbia's time is sustaining, must be filled with free shows. CBS prides itself on its dramatic workshop, its spot-news coverage and particularly on the American School of the Air, its new adult education campaign...
President Roosevelt (Sat. 10:30 a. m., NBC-Red, CBS, MBS) speaks on Constitution Day at Poughkeepsie...
Amateur Tennis and Golf Finals (Sat. 12 noon, 2 p.m., CBS). Men's and women's national tennis championships reported by Sportscaster Ted Husing from Forest Hills; U. S. amateur golf championship by Sportscaster Harry Nash from Oakmont Country Club near Pittsburgh...