Word: cbs
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Dates: during 1930-1939
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...were on the big time air with their side of the story. Their main point: the company agent's functions are so ordered that the best interests of the policyholders must be the agent's, too. Prudential began a five-a-week non-insurance dramatic serial over CBS, called When a Girl Marries, which contents itself with simple commercial testaments to the agent's integrity...
...Franklin Roosevelt's fireside chats have been "live" stuff, i.e., not transmitted from recordings. Only "canned" Roosevelt the radio audience ever got was that culled from recordings of his 1932-33 speeches by a Chicago pressagent for Senator Arthur Vandenberg's bizarre "spook" debate with him over CBS in the 1936 campaign. One day last month, however, in the White House's fireside-less Diplomatic Room from which all the fireside chatshave been broadcast, Franklin Roosevelt sat down with National Emergency Council Chairman Lowell Mellett and recorded a 15-minute interview...
...named Ted Collins, believing she had better assets than her figure, put her in radio. Simplicity, Collins decided, would put her over. So her introduction became simply: "Hello everybody, this is Kate Smith"; her farewell: "Thanks for Listenin'." Soon Kate was giving a fine account of herself in CBS's then toughest spot, competing for listeners with NBC's Amos 'n' Andy. She dedicated programs to shut-ins, plugged firemen's benefits, camps for underprivileged, visited cripples, became radio's No. 1 Benefit Girl. To "expand her prestige as an outstanding American woman...
...Incorpulated, through this winter's Harlem World's Fair, unfailing inventiveness has maintained radio's Amos (Freeman F. Gosden) 'n' Andy (Charles J. Correll) as the U. S.'s favorite blackface pair. For their April 3 broadcast, the day they moved over to CBS after eleven years with NBC, Amos 'n' Andy cooked up a superspecial episode. Andy, long a wary bachelor, let himself and an $800 bankroll be lured to a Harlem altar by a schemestress named Puddin' Face. But just as the preacher said the words "I now pronounce...
...Sponsor Campbell Soup, but a great many U. S. legal lights were still wondering. Before the broadcast a reassuring number of preachers, lawyers, etc. had advised Gosden and Correll that unless the clinching words ". . . man and wife," were pronounced, the marriage would be unbinding. But after the broadcast the CBS publicity staff discovered that the New York marriage law does not require the last three words to clinch a marriage contract. By week's end informed opinion was about evenly divided. Sample comments...