Word: cbs
(lookup in dictionary)
(lookup stats)
Dates: during 1940-1949
Sort By: most recent first
(reverse)
...basis for the dropping of Shirer by his sponsor or the Columbia Broadcasting System. The action would be justified if his listening audience were insufficient to warrant his continuance. But this fact does not enter into the picture, inasmuch as his latest Hooper rating was the highest of any CBS program during the Sunday day-time schedule. If, therefore, it can be assumed that any commercial motive for Shirer's dismissal was ruled out, the only possible reason is the one in his accusation: the sponsor did not like his viewpoint. It is no consolation for Shirer to know that...
...responsibility for this curb on free expression in radio rests as squarely on the network which tolerates it as on the sponsor. CBS claims it is not unusual for a show to be dropped by a commercial sponsor. This comes from a network whose president not many months ago brandished an accusing finger at American broadcasters for permitting advertising excesses and thereby contributing to "bad radio." Yet, I'affaire Shirer--the most dangerous form of advertising excess--is excused in an offhand manner by that same radio chain...
Philadelphia Orchestra (Sat. 5 p.m., CBS). Vaughan Williams' Fantasia on a Theme by Tallis, Beethoven's Sixth (Pastoral) Symphony. Conductor: Eugene Ormandy...
...Eagle's Brood was worth every nickel it cost. It was written by CBS Writer-Director Robert Lewis Shayon, 32, after a 9,000-mile, $2,000 coast-to-coast tour of U.S. slums and prisons. "What I saw," says Shayon, "hit me between the eyes." His script, as radio rarely does, hit listeners between the ears...
...program laid specific blame for young lawbreakers on parents, schools, courts and jails, made a specific recommendation: neighborhood councils, to whip the community into action. By week's end, thousands of enthusiastic letters had flooded in. CBS had demonstrated that when radio has something to say about an important problem-and says it intelligently-people will listen...