Word: cbs
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Dates: during 1940-1949
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Once a week, Phoebe is pushed into the back seat of a car, driven to Manhattan, led awkwardly through crowds, and into the studio. Before the show, both kid and calf weigh in. Last week, as the show moved to CBS, Phoebe outweighed Buck. Weight gains in the 61 days: Phoebe, 86 Ibs., Buck...
...CBS Soundman Carl Pezzuto forgot to close his third floor Manhattan window before testing the Texaco Fire Chief siren and bell. A crowd gathered in the street below and two cops with guns drawn barged into the sound studio. Few radio sound effects get such startling results, but radio's noises today are often as well known as its stars...
Born. To Edward R. Murrow, 41, CBS' earnest, discerning European news chief; and Janet Brewster Murrow, 36, wartime London director of Bundles for Britain : their first child, a boy ; in London. Name: Charles Casey. Weight...
...threat to skulduggery and breakfast-food salesmanship is CBS's formidably titled American School of the Air (5-5:30 p.m., E.S.T.), which has been piling up prestige with educators for 15 years, and somehow satisfying the kids too. For five years it has been the official classroom program of the National Education Association, has been piped into many U.S. schools. CBS has decided that it is too much trouble to try to juggle hours and programs to satisfy school pro grams from coast to coast. Now, going on the air in most of the U.S. after school...
...program with no returns but pres tige (CBS knew that the program would lose the support of educators if sold to a sponsor), School of the Air gets a lot of special handling, and quite a budget ($150,000 a year). Last year 800 actors and musicians and 45 scriptwriters were used on one or another of its 150 pro grams. Its guest performers have included Carl Van Doren, Archibald MacLeish, Orson Welles, Canada Lee, Tallulah Bankhead, Deems Taylor. The Army broadcast it to servicemen over 400 radio stations, and the OWI beamed it to Australia and New Zealand...