Word: cbs
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Dates: during 1940-1949
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...London's night life," reported CBS Correspondent Eric Sevareid by short wave last week, "swirls along a few carpeted steps below street level. . . . The orchestra is good. . . . The food is only fair. . . . The atmosphere is phony and the gaiety is forced and unreal...
Frank Sinatra, having just switched from vitamins to cosmetics (TIME, Jan. 1), quit the Lucky Strike Hit Parade (CBS, Sat., 9-9:45 p.m., E.W.T.). Reason : piping himself into the Manhattan program from Hollywood had cost him $2,000 more than his $2,800 weekly stipend...
...comedian who had been on the air only eight times in five years took a firm grasp on a network mike last week-as the star of his own Danny Kaye Show (CBS, Sat., 8-8:30p.m,, E.W.T...
Three weeks ago startled network officials heard frustrated Bill Goodwin sing out his sign-off ("This is CBS ... the Columbia . . . Broadcasting . . . System") in a rapidly rising whine that broke into a high, hysterical giggle. Fortnight ago he concluded it with a stricken "OUCH!" Last week, he added a single, unsavory "Ughh...
Beginning next week, on his old CBS spot (9-9:30 p.m. Wed.), Frankie will sing for Max Factor Cosmetics-on the not unlikely assumption that even if his voice didn't spell vitamins, it will probably send women straight out to the drugstore to buy lipsticks and pancake powder...