Word: cbs
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Dates: during 1940-1949
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Critics of radio commercials will be pleased to learn that these questions haunt no less a person than six-foot, greying Howard S. Meighan, 42, who is a CBS vice president. A huckster of 21 years standing, Meighan charged this week in the trade sheet Variety that radio's basic flaw is "the insincerity of language and manner used in the average . . . commercial...
...minute CBS show last year, Burrows tried his song parodies on a mass audience. After 29 weeks, his sponsor dropped his option. Explained Burrows: "That's the equivalent of where in another business the boss says, 'I'll trouble you for your key to the washroom.' It leads to unemployment...
Last week, he made his second try with Breakfast With Burrows (Mon. 9:30 p.m., E.D.T., CBS). His explanation of the seeming contradiction between time and title: "I get up late." The show comes from his "little apartment located high above the ceiling price" and, though it is a breakfast show, Burrows says: "I got no canary, there's nobody here named Tex, and there will be absolutely no cheerfulness." For his premiere, Burrows wound up with a big production number: a Burrows version of Hamlet, adapted for Hollywood ("Hamlet is upset because he doesn't like...
President Truman (Tues. 5 p.m., CBS, ABC, Mutual). From the Shriners' convention in Chicago...
Stadium Concert (Wed. 9 p.m., CBS). Conductor: Sir Adrian Boult. Soloist: Violinist Frances Magnes...