Word: cbs
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Dates: during 1940-1949
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...While CBS Board Chairman William Paley was proving once again that this is a year for underdogs, NBC was crying "Foul!" Though trade papers had banner-lined that he had made similar-but smaller-offers to keep Benny, President Niles Trammell announced primly that NBC would "continue to refuse" any part in capital gains deals "until the U.S. Treasury says that such transactions are lawful . . ." Scoffed a CBS spokesman: "Mr. Trammell's statement is unwarranted and reflects unfairly on many creative artists who have done no more than abide by our tax laws like any businessman or corporation...
...also made the belated discovery that fast-moving CBS had routed them on another front. The Rose Bowl game will be aired this year by CBS. Other networks had grabbed up the remaining big bowl games. At week's end, NBC Sports Director Bill Stern was hastily dickering for the rights to broadcast the last remaining games of any consequence (Jacksonville's 'Gator Bowl and San Diego's Harbor Bowl). For the first time in 21 years, it looked as if a badly battle-scarred NBC might have no bowl broadcast...
...Shriner feels that he has a few advantages: he can pre-test his radio gags from the stage of Inside U.S.A., and his program has been sponsored from the start, which allows him to hire a topflight script "collaborator." Though he has a complicated broadcast and rebroadcast time schedule (CBS, 5:45 p.m. E.S.T., from New York), Shriner also takes heart from the fact that his Hooperating, which had been a modest 2.5, has doubled in the last two weeks...
...York Philharmonic-Symphony (Sun. 3 p.m., CBS). Mahler's Symphony No. 2 in C Minor. Conductor: Bruno Walter...
Electric Theater (Sun. 9 p.m., CBS). Helen Hayes in Dark Victory...