Word: cbs
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Dates: during 1940-1949
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...show they settled for hardly rivals the razzle-dazzle-of Hollywood, but it fits neatly between the living-room sofa and the book case. One recent success: Great Catherine, with Gertrude Lawrence, who back in 1938 appeared in the first televersion of a Broadway play (Susan and God). CBS, screening digests of current Broadway hits, made a cramped marionette show out of Mister Roberts, but last week's television of The Play's the Thing was tailored to size...
After two years as chief correspondent for CBS in the Middle East, George W. Polk, 34, was ready to go home. But first, he told friends, he wanted a feather for his cap: an interview with Communist Guerrilla Chief Markos Vafiades. It was a dangerous trip, but he was used to danger. Only a fortnight ago Polk had reportedly brushed off threats to kill him for his criticism of the Greek government...
...they are improving. CBS in particular has hired commentators and camera directors with some knowledge of the game. A television announcer has to be more of an expert than his opposite number on radio: there is no point in describing what the audience can see for itself; the announcer has to interpret for the ignorant without annoying the informed...
...using a lot of U.S. equipment, had a three-year head start.) Before the U.S. could take a good look, the war interfered; the toy had to be put back in the closet for five years. When it was examined again, it had two heads: one (a CBS product) was gaudy with all the colors of the spectrum; the other (by RCA) was black & white. Since the industry could not go off in both directions, and still take the public along,* the Federal Communications Commission had to make a hard choice. In a momentous decision (TIME, March...
Polk himself had planned to embark for the United States next week, after two years of reporting in the Middle East. One week before his murder, the CBS broadcaster told friends he hoped to get a secret interview with guerrilla chieftain Markos Vifiades before he left...