Word: cbs
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Dates: during 1940-1949
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...York Philharmonic (Sun. 3 p.m., CBS). Prelude and Allegro by Couperin-Milhaud; Krenek's Symphony No. 4; Tchaikovsky's Piano Concerto No. 1 in B Flat Minor. Clifford Curzon at the piano, Dimitri Mitropoulos on the podium...
Invitation to Learning (Sun. 12:30 noon, CBS). Adam Smith's 18th Century plea for international free trade tuned to 1947 economics...
Instantaneous Audience Measurement Service was invented by Dr. Peter C. Goldmark, 40, CBS's bashful, brilliant chief engineer and color television genius. I.A.M.S.'s listening posts will be little black gadget boxes attached to the family radio in "scientifically selected" homes. These boxes, responding to signals from station transmitters, will flash radio messages back at the rate of one a minute. At the station, these thousands of messages will be electronically counted and translated into graphs showing a program's minute-to-minute popularity...
...CBS's gadget is not so new as it sounds; the U.S. Patent Office has similar inventions on file, dating back to 1931. The big difference is that CBS plans to give I.A.M.S. a dress preview early next year, with a national hookup to follow as soon as possible...
This week, radio reached the end of another fried-egg hunt. Since her introduction to Fibber McGee's cluttered household in 1944, fat, jolly, colored Beulah, the housemaid, had been impersonated by two thin, tense, white men. Now, at long last, the new Beulah show (CBS, Mon.-Fri., 7 p.m., E.S.T.) had a Beulah that was really fat, jolly and colored: Cinemactress Hattie McDaniel. Everyone agreed that she made an ideal Beulah...