Word: cbs
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Dates: during 1940-1949
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...career as a crooner was predestined: "I'm a very religious guy, you know. I believe that everyone has his own niche. . . ." From Deerfield Academy, destiny took Gordon to NBC as a $16-a-week pageboy. But he did not get very far, so the story goes, until CBS Board Chairman William Paley heard him sing...
Invitation to Learning (Sun. 12 noon, CBS). Director-Producer-Actress Margaret Webster discusses Bernard Shaw's Saint Joan...
...makes a very good living as CBS's curator of comedy, but he doesn't approve of radio. Longtime writer-director-co-star of Easy Aces, he is an expert on the medium he loves to pan: "Now take the rating system. That's the stupidest thing I ever heard of. What do you think would happen if a drama critic said Finian's Rainbow was a good, solid 10.4?" In the old days, Ace scornfully poohpoohed Easy Aces' consistently low Hooperating by explaining that "the people who are listening to me are so crazy...
...Easy Life. For the past year Ace, who looks and talks a good bit like Jack Benny, has been CBS's No. 1 doctor for sick comedy and variety programs ("I wanted the office space"). When a sponsor doesn't like a CBS show, Troubleshooter Ace is called in to patch it up. When CBS wants something new, Ace and a staff of four writers go to work. He is pretty discouraged at the moment over his efforts of the past few months. The Ace-originated CBS Was There (TIME, Aug. 4) was abandoned after seven weeks...
...Kind of Stupid." Last week CBS's Ace was doggedly plugging away at a new script show, a projected variety program, new props for the Little Show. He was also putting the finishing touches on a new show for Jane. ''But she's pretty fussy," says Ace. "We offered her a 7 p.m. spot, and she wouldn't take it because it interfered with her cocktails. Then we suggested a half-hour program, once a week, but she was afraid of the audience. Finally CBS said to give her anything she wanted -so she picked...