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Word: cbs (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...paratroopers effect the historic entry of nine Negro students into the Little Rock school. Viewers also saw the troops double-timing to round up sullen riffraff, heard white students uttering words of hatred-and tolerance. TV news directors broke into network programs at will that day, eleven times on CBS, eight on NBC, for spots averaging four minutes each (and losing each network two commercials). ABC also aired an on-the-spot pickup late...

Author: /time Magazine | Title: Television: Eyes on Little Rock | 10/7/1957 | See Source »

Arkansas Governor Faubus offered exclusivity to NBC and CBS, in turn, if they would give him time to speak, but they would let him appear only if he would also answer questions. ABC accepted Faubus' terms-its third exclusive Faubus telecast in three weeks-and promptly got itself dubbed "the Arkansas Broadcasting Company...

Author: /time Magazine | Title: Television: Eyes on Little Rock | 10/7/1957 | See Source »

...Integrated Networks. By hanging right on to the coattails of the Eisenhower telecast with a 15-minute updating of the situation from Washington and Little Rock, NBC commanded higher ratings than the popular To Tell the Truth and Broken Arrow on the other networks. An hour later, CBS's news crew turned in the week's best TV roundup: a half-hour wrapping together of film clips of mob violence and barely dry shots of the arriving paratroopers and President Eisenhower's speech with a background summary by Walter Cronkite in Manhattan, on-the-spot interviewing...

Author: /time Magazine | Title: Television: Eyes on Little Rock | 10/7/1957 | See Source »

...live coverage on the day the 101st Airborne took over at Central High, TV also scored a kind of integration feat-between the two major networks. For that morning, CBS's alert News Director John Day, an ex-managing editor (Dayton Daily News, Louisville Courier-Journal), had reserved the only circuit that can carry a telecast out of Little Rock. When NBC's News Director Bill McAndrew learned this, he telephoned Day and said hopefully: "This is bigger than both of us." Day agreed, and arranged to share CBS pickups with NBC. The CBS gesture proved...

Author: /time Magazine | Title: Television: Eyes on Little Rock | 10/7/1957 | See Source »

...CBS's Playhouse 90, TV's only 1½-hour show, was last year's best dramatic program. So far this year it is only the longest. Last week the show tried an adaptation of Topaze, Marcel Pagnol's tart comedy about a naively idealistic French teacher who is gulled by a grafting politician until he turns the tables, learning at last that vice is its own reward. The preposterous little fable is funniest when played in deadly earnest. Playhouse 90 pitched it in a mood of self-conscious farce with blackouts to end each...

Author: /time Magazine | Title: Television: Review | 10/7/1957 | See Source »

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