Word: cbs
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Dates: during 1950-1959
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...rubberneck in celebrities' homes. It deliberately casts Murrow, sitting in a Manhattan studio, as a discreet electronic guest whose job is to make polite chitchat, not ask probing questions. Murrow's own discomfort is sometimes visible, but he sold Person to Person as a package to CBS this year in a capital-gains deal, thus is undoubtedly committed to go on with it. The show does have what one frequent viewer calls an "idiot fascination," and it is a prime moneymaker for CBS...
...covered the London air raids from the streets and rooftops, made a point of dining under a skylight in a Soho restaurant. Against CBS orders, he went on 25 bombing missions over Germany and broadcast from a British minesweeper in World War II. He has rushed to floods, tornadoes and hurricanes, made three different trips to cover the Korean front-one during his month's vacation-and once had to be hospitalized for exhaustion on his return. Last season, between interviews with Nasser in Cairo, Chou En-lai in Rangoon, and Tito on the island of Brioni, he dashed...
...hour of the final product-a ratio greater than any other TV show, newsreel or Hollywood itself. The method is costly in effort and money-$100,000 a show (plus $75,000 for TV time). Though Sponsor Pan American World Airways picks up part of the tab, CBS loses money on the program. Murrow and Friendly may spend as much as a year preparing a single show, e.g., Automation, Weal or Woe?, or follow a breaking news story on two hours' notice and come back with the memorable Clinton...
...left in news-in-depth reporting when See It Now abandoned its weekly schedule of half-hour shows two years ago for monthly hour-long shows, all three networks have tried to use something of its approach. Though such programs as NBC's Outlook, CBS's World News Roundup, ABC's Open Hearing are often well done, they suffer from a lack of See It Now's huge budget, its lavish shooting, its long experience. They also lack Edward R. Murrow...
...year later CBS hired him as its director of talks and education, and in 1937 sent him to London as "European director," a one-man foreign staff charged with arranging cultural programs. As an assistant on the Continent, Murrow hired from the now-expired Universal Service a newsman named William L. Shirer. Soon the two switched from "cultural stuff" to report the Austrian Anschluss, and then, as Europe hurtled toward war, Murrow began hiring the core of what is still the best news staff of the networks. Among the "Murrow boys," as CBS calls them: Eric Sevareid, Larry LeSueur, Charles...