Word: cbs
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Dates: during 1950-1959
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Many have come and many have fallen in TV's growth to immature maturity, but CBS's Ed Murrow, 49, marches on as TV's top journalist. Six years after his See It Now pioneered the technique for capturing the sights and sounds, persons and events that shape the news, it is unchallenged by any newer or better technique for exploiting TV's potential or overcoming its shortcomings. The combination of brains, integrity, attractiveness and showmanship that makes him such an effective journalist also establishes Murrow, in his role of star on the trivial but popular...
...Murrow was the author of TV's most explosive telecast: the March 1954 show that indicted Joe McCarthy out of the Senator's own mouth in film clips. He did not bother to clear the show in advance with CBS. and in turn CBS decided retroactively that it had lent Murrow the network's right to editorialize. The network lists him only as one of its hired hands, but Murrow is something of a power in himself, with his own generously financed domain and the strong personal loyalty of key CBS news staffers. His unique status stems...
What gives Murrow his big edge in prestige and following over his rivals? He does not write so well as his own colleagues Sevareid and Howard K. Smith, or ad-lib with the graceful ease of ABC's John Daly, CBS's Walter Cronkite and Robert Trout, or analyze the news with the pungency of ABC's Quincy Howe. As a reporter, he is not always as knowledgeable as ABC's Edward P. Morgan. Murrow's pontifical superficialities in his pundit's dialogue with Sevareid in CBS's presidential-election coverage last year...
...open its tenth TV season, CBS's Studio One last week tackled the difficult chore of re-enacting the event from an uneven script called The Night America Trembled. There were some arresting scenes in the broadcasting studio, where the original sound man was back at his old Mars machines, but in trying to chronicle the reaction of different types of people in different situations, Night was forced to juggle more vignettes than it could handle, rarely managed to recapture the ensuing hysteria. Bogeyman Welles, who earned himself a national sponsor for his imagination, failed even...
...best kiddie show yet. At the Bob Kennedys' 200-year-old estate in McLean, Va., young (2) son Dave did the scene-stealing by bawling obligingly all the way through Ed's conversation with the four other Kennedy youngsters. And in the show's other half, CBS's electronic gremlins blacked out some of mournful Hollywood Singer Julie London's more breathless moments while projecting Julie's seven-year-old daughter almost too clearly. Asked what she does when confined to the house all day, Stacy replied: "I watch TV and drink...