Word: cbs
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Dates: during 1950-1959
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...networks' highly competitive efforts to bag big names for TV portraits, CBS gets most of the major beats, e.g., Ed Murrow's interviews with Tito and Chou Enlai, Face the Nation's with Khrushchev. Last week NBC was in hot pursuit of its rival's lead. Hardly before the 121-gun salute to its liberator had stopped reverberating in Tunisia, NBC Commentator Chet Huntley had set up his lights and cameras in the tiled office of popular President Habib ("Beloved") Bourguiba. Wearing a dark Western business suit and a TV-blue shirt, greying, rock-jawed Bourguiba...
...CBS has amassed the biggest schedule of one-shot shows in its history: 25 specials for the nighttime slate, at least 48 news and documentary specials for Sunday afternoons. The CBS schedule is so tight that the four Frank Capra-produced Bell Telephone science shows had to move over to NBC. Splashiest of all will probably be The Du Pont Show of the Month, offering ten 90-minute spectaculars: Paul Gregory's Crescendo, a mishmash of American music with Ethel Merman, Rex Harrison, Louis Armstrong, Carol Channing and Peggy Lee; Mark Twain's The Prince and the Pauper...
Family Friends. At one time, Ma could be heard the same day on the full NBC and CBS networks, in Hawaii, Canada, and across Europe via Radio Luxembourg. Since 1933 she has brought in about $11 million in network time charges, helped Procter & Gamble sell 3 billion boxes of Oxydol (to get clothes "whiter than sun-white''). Last year Ma was leased to other sponsors, e.g., Lever Bros. (Spry for "nongreasy donuts") and Lipton ("new Flo-Thru Tea Bags"), but P.&G. refused to sell her outright...
...guided missiles to record test data; in the first earth satellite, a tape recorder will read dozens of instruments and transmit the data to earth. Using magnetic tape, giant computers compile payrolls and forecast sales. Entire libraries and millions of legal documents are being tape-recorded. This fall CBS and NBC will replace their kinescopes with tape recorders to rebroadcast TV programs so that they can be shown at the same hour across the U.S. with all the clarity of the live broadcast...
...Sunday afternoon, the day when TV networks pay commerce's homage to culture, CBS casually dropped a small token into its schedule: a show that offered nothing to the eye but four people talking, nothing to the ear but talk of how to use the English language properly. To the surprise of network skeptics, The Last Word proved the sleeper of 1957, demonstrated that syntax can be made almost as fascinating as sin. Rounding out its sixth month this week, the lively sleeper (now on at 6 p.m., E.D.T.) is still piling up a whopping 1,000 letters...