Word: cbs
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Dates: during 1950-1959
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...keep tabs on TV's most persistent and most boring feud, the Sunday-night duel between NBC's Steve Allen and CBS's Ed Sullivan, the TV industry checks the Monday-morning Trendex ratings and awards the battle stars to the show that captured more viewers. Last week the broadcasters learned from pulse-taker A.C. Nielsen Co. a crucial fact the viewing public knew a long time ago. As many as 14 times within the hour, Nielsen deduced, audiences switch from Sullivan to Allen and back. The average viewer remains "loyal" to one of the shows only...
...case against Climax for its production of The Trial of Captain Wirz, the Andersonville Jailer (TIME, July 8). Twentieth Century-Fox still seethed over Climax' play The Dark Wall, which the studio thinks resembled its forthcoming Three Faces of Eve. The situation is so touchy that CBS rejected a script about Actress Jeanne Eagels for fear of enraging Columbia, whose Jeanne Eagels, starring Kim Novak, is awaiting release...
...CBS opposition, $64,000 Question, Cole says obliquely: "I figure somebody would like to see entertainment once in a while." Last week, with assists from skilled Arranger Nelson Riddle and Guest Frankie Laine, but mostly by just curling his voice around such tunes as Stay As Sweet As You Are and Shadow Waltz, Cole showed how entertaining a half-hour can be. But it is also serious business. "You know," he says, "if this show is successful, the other networks might even try to counterattack by putting other Negroes on opposite me. That's O.K. with me. Come...
...build its vitality and prestige, said Murrow, is for the networks and stations to use their neglected right to editorialize. Last week, in a speech at the National Press Club in Washington, Murrow's boss, CBS President Frank Stanton, also upheld the right of broadcasters to editorialize, but stressed how thorny a right it is. TV, complained Stanton, lacks the tradition and experience of the press in editorializing; moreover, "it would be most difficult [for networks] to take editorial positions acceptable to all our affiliated stations." Commentator Murrow had a more succinct explanation for the failure of broadcasters...
...lack of contact with art, letters and ideas, they will plunge into such matters with the same gusto they show in business, if they get the chance to do so without embarrassment. This summer Paepcke expects to play host to USIA Boss Arthur Larson, Boston & Maine President Patrick McGinnis, CBS Commentator Eric Sevareid, U.A.W. Vice President Leonard Woodcock, and a host of presidents and heirs apparent from some of the nation's largest companies. As for the 225 executives who have already attended Aspen, they consider the institute their second alma mater. Says Steelman Clarence Randall: "I am still...