Word: cbs
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Dates: during 1950-1959
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Although viewers long ago learned what to expect of warm-weather TV, network bigwigs can usually be expected to lay out, brightly glazed promises of summer fun. But this year even the networks have stopped making believe. "It's simply a matter of economics," explains CBS Programmer Hubbell Robinson Jr. "The winter shows cost so much we have to cut down in summer and save money." Some old favorites will stay on, encouraged perhaps by the upswing in sales of portable TV models to vacationing patio and beach viewers. But mostly this summer's TV will...
...CBS. Once experiment-minded in summer, CBS contemplates only one new show: a live comedy-variety spot for young (29) Dick Van Dyke, an Orson Beanish kind of comic who earlier served on To Tell the Truth. Humorist Sam Levenson's quiz game Two for the Money will share Saturday's Jackie Gleason hour with filmed editions of old Jimmy Durante shows. The newest hillbilly darling, Jimmy Dean, will continue his weekday morning show and also move into CBS's "new talent spot" on Saturday night at 10:30-a bonus for having clobbered...
...critic write evenhanded reviews when he works for one of the major networks? "I struggled with my conscience for 48 hours before giving my decision," says Crosby. "I am going to continue my column just as before, and CBS is fully aware that they will still get scathing criticism from me. In fact, I am afraid I will lean over backward and belt the hell out of CBS-that is the real problem." He expects no gripes from other networks. CBS TV Program Director Hubbell Robinson thinks that Crosby "is a man of sufficient integrity to handle both jobs very...
...other networks, and even some executives at CBS itself, were not reacting as Crosby hoped. Said one official: "A terrible mistake. This is the kind of thing that makes criticism suspect. Any time he pans a show on NBC or ABC, somebody is sure to say: 'What do you expect, he's on the CBS payroll.' And bending over backward isn't a proper posture for a critic either...
There were a few other troublesome implications. How will Crosby's paper get critical coverage of Omnibus and Wide Wide World, which NBC will alternate weekly at a time overlapping Performer Crosby's appearances for CBS? "That hadn't occurred to me," says Crosby. "I'd hate to miss Omnibus, but maybe I could see it once a month when Ed Murrow will have our time on CBS." How will Crosby's readers get critical coverage of Seven Lively Arts, one of the new season's major shows? Well, Crosby thinks...