Word: cbs
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Dates: during 1950-1959
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...past fortnight, the networks have scrubbed four quiz shows worth an estimated $20 million in sponsors' fees-$5,000,000 each for NBC's Tic Tac Dough and CBS's Name That Tune, Big Payoff, Top Dollar. The number of quiz-panel-contest shows that survived was still 13 at week's end. If they are dropped too, the total loss in sponsors' fees will bulge to a bank-breaking $80 million...
Clear Conscience. Even more significantly, CBS moved last week to clip the wings of non-quiz shows. President Frank Stanton announced that he wants CBS to dump all "deceptive" TV practices (including canned applause and canned laughter) unless the audience is informed of them beforehand. Stanton even lashed out at CBS's own personal-interview shows, notably such tame and untarnished stalwarts as U.N. in Action and Person to Person, because the guests are vaguely rehearsed. In rage, P. to P.'s producers, John Aaron and Jesse Zousmer, resigned -but not before retorting that the show...
...London. Edward R. Murrow, longtime P. to P. interviewer and CBS vice president from 1945 to 1947, fired an angry blast at his boss: "Dr. Stanton has finally revealed his ignorance both of news and the requirements of television production . . . Surely, Stanton must know that [Person to Person's^ cameras, lights and microphones don't just wander around the home. The producers must know who is going where and when and for how long. My conscience is clear. His seems to be bothering...
...come near to sustaining a Bergman level of virtuosity for a full season is a question of performance. Two weeks ago Robinson came close to failure with The Jazz Singer, starring Jerry Lewis. But Producer Robinson has a reputation for imagination and drive, carved as program boss of CBS, a job he held for a dozen years, until last summer. It was Robinson who patiently brought along young producers and writers, prodded them to "think offbeat," helped develop such CBS shows as Playhouse go, See It Now, Twentieth Century. At CBS, suave and slender...
Armstrong Circle Theater (CBS, 10-11 p.m.).-A documentary drama, 35 Rue du Marche, recalls the devotion of a Belgian priest, Nobel Prizewinning Dominique Georges Henri Pire, to his self-imoosed task: providing homes for European D.P.s...