Word: cbs
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Dates: during 1950-1959
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Many a network official was trying frantically last week to prove that (in the words of a popular commercial) he was Mr. Clean. So busy was the TV industry at its new purity kick that, according to the latest Madison Avenue gag, "CBS is about to move Church of the Air to prime evening time." NBC finally got around to bouncing the admittedly corrupt Tic Tac Dough, chose an apt replacement: Truth or Consequences. Still another lavish NBC giveaway, The Price...
...rival NBC wanted none of that solution. Suggesting archly that to be consistent CBS would have to drop such petty-cash guessing games as I've Got a Secret and What's My Line?, NBC said that it would make its own shows honest from top dollar to bottom, because "millions of Americans like and want them...
...past contestants reappeared in the newspapers to plead innocence or cast suspicion, and TV reporters wrote reams of copy designed to show that they had really been in the know all along, considerable suspicion piled up against CBS's $64,000 programs, Question and Challenge. Even the great, granite TV-screen image of New York's Manufacturers Trust Company, with its dignified vice president and two uniformed guards, turned out to be hollow; the bank had guarded the questions all right, but had only the word of the producers that no one else had seen them...
...photographer asked six New Yorkers a $64,000 question: "Would you have any qualms about appearing on a [rigged] quiz show?" Answered five out of six: No, I'd take the money. No amount of public naivete or cupidity could excuse the networks' lack of responsibility. Said CBS's Stanton: "As I see it with the benefit of hindsight, we should have been more thoughtful and critical...
Biography of a Missile (CBS, 10-11 p.m.). A careful and conscientious biography of a ballistic missile-construction, testing and actual firing. Edward R. Murrow narrates; Dr. Wernher von Braun spells out the science and technology...