Word: cbs
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Dates: during 1950-1959
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...argument was only too correct. When Dotto (TIME, Aug. 11) was summarily dumped by both its networks (CBS in the morning and NBC at night) and its sponsor (Colgate Palmolive Co.) last week, its guilty secret was impossible to keep. Dotto had been crooked...
...stand-by was far from happy with his hush money. He brooded for days, finally took his information to the FCC. Within hours Colgate Palmolive had a copy of his affidavit, the networks were informed, and everyone was in a lather. Everyone was also in agreement-Dotto was blotto. CBS replaced the daytime show with another quiz, Top Dollar. NBC, reading the public reaction more accurately, tried a whole new category: filmed drama...
...Loves Him? In New York, where he moved five years ago, Jack got a chance to go on talking on a shortlived CBS radio show called Bank on the Stars. Then he moved into TV as a replacement for Arthur Godfrey, finally replaced Walter Cronkite on the Morning Show, which he quit after eleven months ("Too much pressure for me to help soften up sponsors"). After that, guest appearances with Ed Sullivan kept him going until NBC signed him up to take over the Tonight show...
...success of ABC as a third network, competing with NBC and CBS for sponsors,' has led to all sorts of secret deals and cut-rate shenanigans, as the TV pitchmen try to sell their big fall programs. But the shortage of the advertising dollar, argues West Coast TV Writer Carroll Carroll, one Variety contributor, is not half so serious as the shortage of talent. "There is not enough creative brainpower alive today to keep the TV monster intelligently or even satisfactorily nourished. The result is that TV has become the world's No. 1 copycat." Most...
Born. To Martha Wright, 32, pert CBS singer and disk jockey, holder of the record number of Broadway performances (1,047) as Nurse Nellie Forbush in South Pacific, and Manhattan Restaurant Owner Mike Manuche, 37: their second child, second son; in Manhattan. Name: Patrick Gregory. Weight...