Word: cbs
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Dates: during 1950-1959
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...could say, scrapped with directors over how to say it, become TV's most outspoken authority on the devious ways of television censorship. But short (5 ft. 5 in.) Author Serling is more in demand than any other playwright in the TV business, was recently corralled by CBS on the fanciest terms ever offered a TV writer-$10,000 apiece for three Playhouse 90 scripts, 40% ownership in CBS's forthcoming science fiction series titled Twilight Zone, plus freedom, to turn out four scenarios...
...could see little similarity between its story and the celebrated murder of Emmett Till, the 14-year-old Chicago Negro beaten and shot to death in Mississippi after he unwarily whistled at a white storekeeper's wife (TIME, Oct. 3 and Nov. 21, 1955). Yet Town began, through CBS's courageous suggestion to Serling, as a thinly veiled dramatization of the Till case. A précis of Serling's first effort was rejected by all but one of the sponsors; they would not lend their brand names or money to a treatment of racism that might...
...only upsurge of new shows seems to be in participation programs. ABC is shouting Anybody Can Play, NBC challenges quizlings to Pick a Winner or try The Big Game, CBS dares viewers either to Sing Along or Keep Talking! Away from the panels and the quiz masters, there is little in prospect to excite viewers. ABC offers Bobby Troup's Stars of Jazz as relief from the heat. CBS will try its courtroom show, The Verdict Is Yours (TIME. May 19) as an hour evening program, in addition to Verdict's weekday afternoon half-hour...
Cynics have long contended that Variety-Showman Ed Sullivan is superfluous on CBS-TV's Ed Sullivan Show. Last week Sullivan was off at the Brussels Fair, and his substitute M.C., back in the U.S., had two heads and was called Wayne and Shuster. They came close to proving the cynics' point...
...Wrote Critic Trilling last week in the New York Herald Tribune: "If there was once a time when the moderator was a referee between antagonists, today he is a ubiquitous avoider or smoother-over of differences. One of the most distinguished is Howard K. Smith of The Great Challenge (CBS). Let one of the discussants so much as intimate a fresh idea or engage another of the panelists in controversy, and there is Mr. Smith, quick on the switch, shunting the discussion into more neutral territory. The result of Mr. Smith's tactful control of the situation is that...