Word: cbs
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Dates: during 1950-1959
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This week CBS's Edward R. Murrow devoted an extra-long See It Now, a full 90 minutes, to nuclear-test hazards. Among the scientists crying alarm on the TV screen: Caltech's Nobel Prizewinning Chemist Linus Pauling, who last January presented to the U.N. a stop-the-tests petition signed by 9,235 U.S. and foreign scientists, including three dozen Nobel laureates. Pauling was balanced off against Atomic Energy Commissioner Willard Libby, a distinguished nuclear chemist himself, who declared that "hazards from fallout are limited" and that nuclear tests are needed to lessen the "awful threat...
RADIO-TELEVISION NEWS: CBS, for the depth and range of such programs as Face the Nation, See It Now, The Twentieth Century, This Is New York...
...CHILDREN'S PROGRAM: CBS's Captain Kangaroo...
NETWORK TV PUBLIC SERVICE: CBS's The Last Word...
...agency, waxing strong as its ads drew notice, went into TV, attracted such clients as CBS, American Export Lines, Gallo wines. But clients are accepted on Bill Bernbach's terms. They are warned in advance that the agency will run the ad account as it sees fit. Says Bernbach: "It's more important for us to know our business than their business. I've seen too many people morally wrecked in this business." Says General Manager Dane: "All three of us live very modestly. We don't have to be afraid of our clients...