Word: cbs
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Dates: during 1950-1959
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...after hunger had urged her into secretarial school, she caught the down-at-heel act of George Burns (real name: Nathan Birn-baum). George promised to feed her, even became her foil when Gracie got all the laughs. They were married in 1926. Six years later they landed a CBS contract and have been on the air ever since...
Bingo's overnight success fits right in with TV's new rage for parlor games, which are cheap to produce and pull in good ratings. This week NBC will replace its Arlene Francis Show with a new game called Dough-Re-Mi. CBS is planning to put on Win-Go instead of The Eve Arden Show, will switch from Dick and the Duchess to Lucky Dollar, is also grooming three other games...
Victor Borge: To be excruciatingly funny, Pianist-Comic Victor Borge needs only to munch a sticky peanut-butter sandwich, or hunt for a B-flat for the score he is pirating from the great composers. For this season's one-night stand on CBS, the theater's longest-run one-man show (849 performances on Broadway) shared his whopping $200,000 fee with an orchestra and guest stars. But the evening was mostly comedy, and, comic or serious, it was all Borge...
...Pont Show of the Month: When Humorist S. J. Perelman talked with interviewers about his libretto for CBS's musical Aladdin, he mused: "It is an extremely simple story known to every unintelligent schoolboy. Very little exists beyond the bare bones of the legend. It will take 90 minutes. That means a whole lot of me ringue." Producer Richard (Cinderella} Lewine spooned up $350,000 worth of meringue, enough to satisfy all the princes of Persia - and give viewers indigestion...
Armstrong Circle Theater: This CBS regular has grappled with a series of difficult subjects, e.g., the Dead Sea Scrolls, and produced a series of earnest failures. Last week Armstrong deftly dodged the main issue of a most unlikely topic and pulled off one of the best shows of its season. The subject: The New Class, the anti-Communist political tract by Recanting Red Milovan Djilas, the Yugoslav long beleaguered and now in prison for turning on the party and Dictator Tito. Armstrong's program-saving trick was to ignore the dialectic of the book, concentrate instead on the spectacle...