Word: cbs
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Dates: during 1950-1959
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...shows are being drubbed by the competition, which is even taking large bites out of the old champion's radio audience. Godfrey's sponsors are still strongly loyal to their star salesman, but his rating losses on the network schedule pose a problem for CBS, which this season has lost some of its audience edge over an aggressive NBC and a fast-growing ABC. Another blow to CBS has been the slippage of The $64,000 Question, which, despite such frantic publicity stunts as an appearance by Jack Benny, dropped out of the Nielsen...
High-Riding & Downbeat. To the surprise of the critics and even the network brass, the people mainly want to watch westerns. And so horse operas fill half of Nielsen's latest list of the nation's ten top-rated shows. No. 1: CBS's Gunsmoke, starring big (6 ft. 6 in., 220 Ibs.) James Arness. Every one of the 21 westerns that opened the season is still going strong, another will probably be trotted out this winter, and at least three others are champing to cut loose next fall...
...mass-produced as the receivers. Production has shifted steadily to Hollywood, where the film factories grind out series after series like links of sausage. Despite its uneven quality this season, Playhouse go proves that Hollywood TV can turn out good live drama as well. But with the move of CBS's Studio One to Hollywood this month, live TV drama has lost almost the last of the roots that nourished it from fertile Broadway soil...
Specter & Cheer. One major bright spot of the season is the "special," as TV now calls its "spectacular." The genre produced one sheer disaster-Mike Todd's go-minute commercial for Mike Todd on CBS-but its batting average has been lifted high with such hits as The Prince and the Pauper, The Green Pastures, Annie Get Your Gun and the NBC Opera production of Poulenc's Dialogues of the Carmelites. Most of these were in color, but there was still no big breakthrough in sales to U.S. homes of color sets, which now number only...
...intellectual ghetto'' on Sunday has been crowded with rewarding shows, too frequently elbowing one another out of the viewer's sight. CBS's The Twentieth Century is a gilt-edged newcomer, and on NBC, Omnibus has dropped the apron strings of the Ford Foundation without a break in its stride. After a slow start, The Seven Lively Arts gave the season its liveliest artistic success and costliest flop ($1,250,000), in the absence of sponsors, and taught its uncomfortable host, TV Critic John Crosby, that where criticism is concerned, it is more blessed to give...