Word: cbs
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Dates: during 1950-1959
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...portent as any last week when television rounded the bend of its 1957-58 season. It is a season in which network advertisers are spending more than ever-about $660 million a year-to woo the largest audience yet-42 million TV homes-on the theory that, as one CBS bigwig frankly put it. "the best kind of entertainment is what the people want to watch...
...young, hot-eyed Benito Mussolini stared out of U.S. TV screens this week and spoke in accented English: "I salute the great American people." CBS conjured up the Duce's shade in Mussolini, a fast-moving half hour on Twentieth Century galvanized by rare images of the living past. Viewers caught glimpses they had half forgotten or never seen before: newborn Fascist babies squirming wholesale on a nursery table; the bare-chested dictator on a ski slope; his mistress, Claretta Petacci, in a silken boudoir; an anonymous GI mugging in victory from the famous balcony of the Palazzo Venezia...
...best." At air time, Billie sat on top of a bare stool and cuddled up to an old jazz-cult favorite, Fine and Mellow ("My man don't love me, he shakes me awful mean"), and did just dandy by the blues. And, for the balance of CBS's one-hour The Sound of Jazz, the art got what it has so long deserved: a TV showcase uncluttered by the fuss and furbelows that burden most musical telecasts. In the murky, smoke-choked studio, more than two dozen of the best jazz vocalists and sidemen worked through eight...
Soon after the show, however. Seven Lively Arts's producers heard a long, sad note from CBS. In spite of some artistic successes after a faulty start, Arts had wooed no sponsors in five weeks. So CBS decreed that on Feb. 16-after only ten of its projected 22 shows, and a loss of $1,250,000-Arts will close shop. Executive Producer John Houseman blamed the lack of sponsors partly on the critics, added: "But if you fail when you're doing something that's fun and good, it doesn't matter...
...steel-and-concrete underground operations center. But Portland's citizens let viewers down. Mobilizing to the immobile narration of Cinemactor Glenn Ford ("quietly, with caution, but without panic"), the actors behaved with the equanimity of Perry Como in a high school fire drill, rendering unnecessary the slides CBS periodically superimposed over the actors to explain: "AN ATTACK IS NOT TAKING PLACE...