Word: cbs
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Dates: during 1950-1959
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...Called X: "Our problem," said CBS Producer Harry Rasky, "was to take a dull subject and dramatize it." Rasky's subject: Civil Defense...
...Peepers: "Plans and ideas that I have submitted have either been ignored or have drawn no interest. On the other hand, I have been given no assignment. A silent telephone on your desk is a terrible thing." In Manhattan, after seven successful years in daily morning TV, CBS's Garry Moore announced that he would end the daytime show next fall. Said Moore, who plans to keep going in I've Got a Secret and to explore other TV areas: "I feel I will have done all I can do creatively on the morning show. If I were...
...just a CBS scriptwriter's way of telling Lassie's 25 million viewers (most of them young, all faithful) that there were going to be some new faces around the famous old farm. The chief newcomer, Jon Provost, 7, was eased into the filmed series 13 weeks before as Lassie's new chum Timmy; this week's episode introduced Timmy's foster parents (Cloris Leachman and Jon Shepodd) for the first time. Gone after three years was Lassie's old playmate Jeff (Tommy Rettig), who in reel life had to go off to high...
Conquest: On the crest of an urgent new interest in science, CBS this week launched a new $1,000,000 series, ten hour-long shows spread over this season and next, sponsored by Monsanto Chemical Co. "to help penetrate the wall that separates the man in the laboratory from the rest of us." The opening show put the viewer's eye to microscopes that revealed viruses and, through time-lapse photography, a human cell mushrooming with cancer. It also presented a primer on oceanography and, in the best segment, an exclusive filmed report of Air Force Major David Simons...
...showtime -Producer Martin Manulis called his director. "We've had it,'' he said. "The Catholic press is saying we are doing a Communist play." All that had happened was that a columnist for some 45 Roman Catholic newspapers and magazines had written a story complaining that CBS was about to stage a play whose off-Broadway version in 1954 pleaded "for soft handling of suspected Communists." The story sent Madison Avenue into a flap, and ad agencies for go's five sponsors talked of backing out. Officials at CBS rushed down a wad of proposed script...