Word: cbs
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Dates: during 1960-1969
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...Direct from our newsroom in New York-in color-this is the CBS Evening for News, with Arnold Zenker substituting for Walter Cronkite and. . ." Arnold Zenker? Across the U.S. last week, televiewers gawked curiously at the unfamiliar faces-balding salesmen, pert secretaries, scrubbed junior executives-telling about "Veet Nom," "Cheeze Juftif Warren," "cloddy skies" and "mosterly easterly winds." All, like 28-year-old Arnold Zenker, manager of program administration for CBS, were filling in-and sometimes falling apart-for regular newscasters as the result of a strike called by the American Federation of Television and Radio Artists...
...walkout, the first in the union's 30-year-history, involved announcers, newsmen, disk jockeys and performers working on TV and radio stations owned by CBS, NBC, ABC and the Mutual Broadcasting System. The principal issue in the dispute is a salary increase for 100 newsmen at network-owned stations in New York, Chicago and Los Angeles. The union was demanding a base salary of $325 plus 50% of the fees earned from sponsored programs; the networks are offering...
Strikes, like rashes, come and go, but there is a malaise in the TV industry that lingers on: the feverish pursuit of profits at the expense of public service. In a new book, Due to Circumstances Beyond Our Control* former CBS News President Fred Friendly takes the TV pulse and finds it weak indeed...
Three years ago, when Friendly, now 52, was appointed head of the CBS news division, Board Chairman William Paley told him: "You have in your hands the most sacred trust that CBS has. Your job is to keep CBS news holy." That was asking a lot, even of Friendly, whose view of his role as TV's public-service prophet had always been relentlessly messianic. Television, as he said, "can make so much money doing its worst that it cannot afford to do its best." Inevitably, the headstrong "Big Moose," as Friendly was known around CBS, locked horns with...
Ambivalence. With more regret than bitterness, he traces his frustrating uphill campaign to further TV journalism. His contributions, most notably as co-producer with Edward R. Murrow of See It Now and CBS Reports, were considerable-although Friendly spoils his case with perhaps too much self-congratulation. Nevertheless, he does lay out forthrightly the broadcasting industry's ambivalence on commercial questions. The problem was brusquely summed up by former CBS President James Aubrey, who told Friendly: "In this adversary system, you and I are always going to be at each other's throats. They say to me: Take...