Word: cbs
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Dates: during 1960-1969
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N.I.T. BASKETBALL (CBS, 2-4 p.m.). Finals of the 30th annual National Invitation Tournament, college basketball's oldest postseason event, from Madison Square Garden...
...various times, CBS has looked over Curtis Publishing Co., held inconclusive talks with the Boston textbook house, Allyn and Bacon. With Holt, the indirect approach proved more successful. Holt President Alfred C. Edwards was caught by surprise last September when CBS paid some $19 million for the stock held by his biggest (10.8%) shareholders, Texas Entrepreneurs Clint and John Murchison. Upset at the time, Edwards since has warmed to the idea of CBS's rich (1966 sales: $815 million) corporate shelter...
...rest, Holt has not only a growing business in educational movies and other teaching aids, but a group of four magazines, including that staunch sportsman's standby Field & Stream. Overall earnings last year rose 28%, to $6.6 million on sales of $70 million-enough to make it CBS's third biggest moneymaking division, after TV and Columbia Records...
...CBS already has more acts going than the Ed Sullivan Show. Beyond its established operations in radio and TV, phonograph records and technological R. & D., it has 1) a quartet of companies that make drums, banjos, electric guitars, violin strings and other musical gear, 2) a pair of small Los Angeles producers of educational films, 3) Creative Playthings, a Princeton, N.J. maker of instructional toys and 4) the New York Yankees, who have been teaching the first baseman's trade to their brawny but brittle superstar, ex-Outfielder Mickey Mantle, in order to preserve his ailing legs-and possibly...
...While CBS was moving from the ballpark to meet rival NBC at the bookshelf, NBC itself was getting more involved with sports. Last week NBC President Julian Goodman in Manhattan and Golfer Arnold Palmer in Miami (he was there for the $100,000 Doral Open) let it be known that the network would buy five of Arnie's eight companies, including the multifarious Arnold Palmer Enterprises, Inc., of which he now owns 60%. NBC will also sign on President Palmer himself as an NBC sportscaster...