Word: cbs
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Dates: during 1960-1969
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...very sound of Safer's voice, excited yet sure, carried a message of urgency. "This is what the war in Viet Nam is all about," he intoned, as the camera panned over crying women and old men. In his careful solemnity there was an echo of CBS Hero Edward R. Mur row reporting World War II on radio: "This is London...
...News is a newspaper's business," he bluntly told KMBC, "and it isn't radio's business." He finally accepted, though, at double his U.P. salary, which, after ten years, was still only $125 a week. When the Korean war broke out, he was hired by CBS and made an impromptu TV debut giving a lecture on the war, complete with chalk and blackboard. He was such a hit that against his better judgment he was soon shifted to television news. "It was a time," he says, "when no self-respecting newsman wanted anything to do with...
Cronkite was not long in getting the beast under control. In 1952, CBS News Director Sig Mickelson picked him to anchor the network's coverage of the national political conventions, and he did such a workmanlike job that he found himself in the top rank of newscasters. Suddenly he was a star. He began to have his own news shows-Twentieth Century and Eyewitness to History...
Drowned in Din. Despite Cronkite's unqualified success as a newsman, the network persuaded him to try to be an entertainer as well. Reluctantly, he agreed to host a CBS morning program to compete with Dave Garroway's Today Show, and he found himself a hostage to show business. A gag writer was hired to write his lines, and he lost control of the program. "I was reasonably charming," he insists to this day, "but the whole thing didn't work...
...morning when he arrived for work, he learned from a TV gossip column that he had been replaced by Jack Paar. "In the course of the day, I discovered that the Hollywood version of the networks is quite correct. I called CBS executives all day long and couldn't reach a single one. The order was out to all secretaries that no one wanted to talk to me." It was small consolation to open his mail and read one brief letter: "Jack Paar won't be as good as you. I know-I'm his mother...