Word: cbs
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Dates: during 1960-1969
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...years, CBS has been trying to find a worthy contender for NBC's Today show. Veterans and beginners were thrown into the 7-9 a.m. time slot: Walter Cronkite, Dick Van Dyke, Mike Wallace, Will Rogers Jr., Jimmy Dean. The only stayer was a kiddie show, Captain Kangaroo. Finally, CBS limited itself to a half-hour Morning News, which concentrated on national and foreign affairs...
...CBS has once again entered the lists by revamping the Morning
News. The show, for which some 168 stations have been lined up (compared with Today's 195), now lasts a full hour and is called CBS Morning News with Joseph Benti. The format eschews such Today specialties as book plugs, chitchat among the cast, skits from upcoming musicals and reviews. It generally sticks to newscasting by Benti, offbeat stories by Hughes Rudd, interviews by Ponchitta Pierce, a comely former bureau chief for Ebony magazine. Benti, 36, and Brooklyn-born, sees his new assignment this way: "Our job is to create a new audience, or to take the old audience...
...Benti, CBS has an undoubted if minor exclusive: he is the nation's only Italian-Irish newscaster who is also a dropout from four Brooklyn high schools. After hitches in the Army and the Air Force, where he got his high school diploma, Benti in 1954 went to Indiana State Teachers' College on the G.I. Bill, later earned his master's at Iowa University...
While in college, Benti did part-time broadcasting, later worked at TV stations from Missouri to California. He settled down at Los Angeles KNXT, a CBS-owned-and-operated station, where he became political editor. He chaired the Western Regional Desk during the network's election coverage in 1968, and was heard by millions as anchor man on the news reports following the murder of Senator Robert Kennedy...