Word: cbs
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Dates: during 1970-1979
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...points among the three commercial television networks, Associate Editor Gerald Clarke staged his own offensive to obtain appointments with the top official at each. After loosing a barrage of phone calls and an enfilade of promises to "go anywhere any time" to meet them, Clarke finally managed to interview CBS's Paley and ABC's Pierce in Manhattan, and helped arrange a breakfast in Beverly Hills between NBC's Silverman and Correspondent James Willwerth. That triple play represents the first time all three executives have granted interviews for a story on their industry...
Some journalists who cover TV consider Paley, 77, a particularly elusive subject, but Clarke discovered the chairman of CBS to be gracious and cooperative. Their 1½-hour meeting took place in Paley's office, a "wonderfully opulent but understated room," according to the TIME visitor, with paintings by Picasso and Rouault and a chemin defer table from Paris now used as a desk and, for this occasion, a tape recorder. "I asked Paley if he minded if I used my tape recorder," says Clarke. " 'No,' he replied, 'as long as you don't mind...
...Islamic revolution in Iran, had cut off half of Israel's oil supply and brought new strength to the Palestinians. And Carter was no longer the hero of Camp David, but a weakened leader, beset by upheavals from Viet Nam to Iran to Africa. A New York Times-CBS poll showed that a mere 30% of those asked approved of his handling of foreign affairs...
...Sunday, the costliest night in TV history. In their desperation to knock out one another during the February sweeps-those weeks when Nielsen and Arbitron take an elaborate TV census-the networks spent a reported $13 million on that Sunday night to throw their heaviest punches at one another. CBS led off with Gone With the Wind; NBC followed with One Flew Over the Cuckoo's Nest; ABC, hoping to profit from the Presley boom, countered with its own special, Elvis! For millions of TV viewers, who had spent most of the season slogging through Sitcom Sahara, suddenly...
Sitting in his Fifth Avenue apartment, even William Paley, 77, the venerable head of CBS, felt the frustration. "I wanted to see Cuckoo's Nest," he confesses, "but I was also curious to see how Gone With the Wind looked today. A lot of people who wanted to see it again were robbed of Cuckoo's Nest, and vice versa. The public is getting an uneven break during these sweeps weeks. Everybody is sick and tired of them...