Word: cbs
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Dates: during 1970-1979
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Advertisers want the kids most of all. And how do you get kids? Cartoons! Right gang. Now if you all get in a circle, I'll give you the names of some of those too-sweet 'toons. Dec. 19th at 8 p.m. on CBS is Dr. Seuss's "How the Grinch Stole Christmas," with the late Boris Karloff narrating; ABC, at 7 p.m. on the 16th features "Rudolph's Shiny New Year," and at 8 p.m. the next night, the always cool Pink Panther in "A Pink Christmas." NBC, not to be outdone, offers my personal favorite, Casper The Friendly...
...Iranians gave the first and longest audience (an hour) to Mike Wallace of CBS's widely watched 60 Minutes. ABC's Peter Jennings and NBC's John Hart settled for only 15 minutes apiece. All three interviewers had to submit their questions in advance and agree not to transmit their reports until 6:30 p.m. New York time, ideal for broadcast in prime time. Said Barry Lando, Wallace's producer in Iran...
...elicit tid bits from the students guarding the gate; and climbed to the roofs of nearby buildings for a view of the compound. After one such reconnaissance, NBC Correspondent Martin Fletcher and his crew were detained for several hours for "taking secret pictures of the embassy." ABC and CBS finally made it "on campus," as the compound was called, but the students they interviewed spoke so haltingly and solemnly that the results resembled a Saturday Night Live sendup. "A pure propaganda ploy," groused a CBS newsman...
...crisis, ABC had "the only American network correspondent on scene in Tehran," as its promotional ads correctly boasted. The network managed to land Bob Dyk, a relatively unknown London-based radio reporter, in the capital as soon as the crisis broke. Fearing their employees would be in danger, CBS and NBC hesitated. They soon realized their mistake, but over the next few days five crews from CBS and three from NBC were turned away at Tehran's Mehrabad Airport. A producer in Iran estimated that each futile entry attempt cost $16,000. ABC's Dyk was later given...
More surprising still, considering that it will be shown opposite such fluff as Charlies Angels, is the harrowing portrayal of life and death in the trenches. CBS deserves praise for showing it, particularly during a sweeps week, and it seems almost harsh to add that the result, though often good, does not measure up to that primitive Lew Ayres talkie of nearly half a century...