Word: cbs
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Dates: during 1970-1979
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...Minutes hits CBS...
...generation, commercial television may have discovered a way to make amends: news for kids. In recent years the networks have been experimenting with various brief news updates and didactic entertainment specials for younger viewers.* But so far, TV has produced nothing for children quite so grown up as CBS's newborn 30 Minutes...
...name implies, the show is a junior version of the network's hard-punching weekly magazine-format program, 60 Minutes. It stars a couple of full-fledged CBS News correspondents, Betsy Aaron, 39, and Christopher Glenn, 40, who comb the country in search of stories that might interest teenagers and preteens-just as Dan Rather, Morley Safer and Mike Wallace do for adults. With slightly less success-at least from the looks of last Saturday's first 30 Minutes, which included rather pedestrian film reports on acne treatment and the plight of a justifiably obscure rock band trying...
...these stories any differently than if we were shooting them for the Evening News," says Correspondent Aaron. Adds Glenn: "There never has been anything [on TV] that says, 'We're taking stories that are of interest to your age group and giving them a journalism job.' " CBS is not helping that job much by burying 30 Minutes in the suicidal 1:30 p.m. (E.D.T.) Saturday time slot opposite the N.C.A.A. game of the week. But then, growing up never was supposed to be easy, for children or networks...
...Among them: ABC's After School Specials, hour-long dramatizations of situations such as a family death'; CBS's weekend In the News, 2½-minute summaries of hard news and soft features; Razzmatazz, CBS's sporadic profiles of young people who lead interesting lives (discontinued this year but scheduled to reappear next season); and NBC's Special Treat, a monthly, one-hour inquiry into such topics as shoplifting, losing a pet, and being snowbound...