Word: cbs
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Dates: during 1970-1979
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...chairman got acquainted with Silverman years ago when she was an IBM vice president for communications and Government relations. She worked with Silverman, who was then at CBS, in handling IBM's debut as a television sponsor. "They complement each another," says M.S. Rukeyser Jr., an NBC executive vice president. "She's an expert in things like Government relations that he doesn't know very much about." An other intriguing question will be whether Pfeiffer's marriage will become a duet of corporate chiefs. Her husband, Ralph, 51, senior vice president and chief executive in charge...
...evening a few years ago, several agents of the French government slipped unobtrusively into the U.S. on one of the most daring assignments in the annals of international skulduggery. They checked into a midtown Manhattan hotel, spent much of the next few days watching the CBS Evening News in their rooms, and then fled the country as quietly as they had come, their mission accomplished. The mission? Figurez vous! To capture Walter Cronkite...
...flesh, of course. But in spirit, nuance, mannerism, inflection and any other ephemeral component of credibility that might explain the graying CBS anchorman's enormous popularity. A faction in the state television monopoly wanted to replace the reigning crew of bland newsreaders with a single, reassuringly credible, American-style anchorman-en effet, a French Walter Cronkite. In 1974 French President Valéry Giscard d'Estaing made that scheme possible by splitting the monopoly into three parts. Officials of Télévision Française I, one of the new state-owned but competing channels, were...
...House Press Secretary Jody Powell would be the sole dispenser of information to journalists. Presiding over the single daily press briefing, Powell confined himself intentionally to what he called "rather innocent information" and even refused to acknowledge that negotiations were taking place; he would call them only "serious discussions." CBS's Robert Pierpoint apologized on the air: "We're doing our best with the material at hand, Walter, and maybe later the news will be better." NBC was reduced to opening one news broadcast with extensive closeup footage of a honey bee working over Camp David daisies...
DIED. Benjamin Sonnenberg, 77. public relations wizard whose clients once included Philip Morris, CBS and Samuel Goldwyn; of a heart attack; in New York City. A young immigrant who became head of his own public relations firm in the 1920s, the walrus-mustached Sonnenberg dressed like an Edwardian, cultivated the rich and powerful, and lived in a style most of his clients envied. In his 37-room, antique-filled mansion on Manhattan's Gramercy Park, he held lavish soirées at which he flourished as raconteur and keeper of secrets, wheeler-dealer and patron of intellectuals. Sonnenberg once...