Word: cbs
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Dates: during 1970-1979
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...York City. The Minnesota-born Fawcett succeeded his father as chief executive officer of the firm, which publishes magazines (Woman's Day, Mechanix Illustrated), paperbacks with the Crest, Gold Medal and Popular Library imprints and Charles Schulz Peanuts books. Fawcett sold the family-owned company to CBS in 1977 for $50 million...
...police are right behind you. They have their sticks out and they're using them, and they don't care that you're shouting "the whole world is watching." They are more than willing to go after the press people, and before the 15-minute retreat is over, CBS News is one camera poorer...
Nevertheless, Arledge and his analysts may have overestimated how much the other networks were willing to pay. Both CBS and NBC refused to say what they had offered the International Olympic Committee, holder of the TV rights, but their bids were probably under $200 million. One analyst reckoned that ABC might eventually lose up to $50 million...
Arledge has turned previous Olympics into spectacular TV events. In 1960, in the dark days before Arledge showed what sports could do for ratings, CBS was able to buy the Olympics for only $550,000-.24% of what ABC paid last week. In 1968 ABC was still able to get the contests for $4.5 million. By 1976 the numbers started to mean something, and ABC paid $25 million...
...world, stocked with more than 20,000 wandering undergrads, harbors mysterious schools known only as SPC, SMG, CLA, etc., and--of course--the ever-popular CBS--College of Basic Studies, affectionately called NBC (No Brains College). Mixed liberally through this diverse student body is the ever-present JAP contingent--bringing Boston the most luxurious designer fashions that Westchester and Long Island mommies and daddies can afford...