Word: cbs
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Dates: during 1970-1979
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...young Iranian's name (Behzadnia) was difficult to pronounce, so American journalists called him Yellow Jack et, after the color of his windbreaker. He approached the representatives of ABC, CBS and NBC in Tehran with a tantalizing prospect: an interview with one of the hostages at the U.S. embassy. But there were catches. The networks would have to submit their questions in advance, broadcast the program live (to prevent any editing) in prime time, and allow Iranian students to make statements and ask questions of their...
...regrettable and dangerous," and Congressman Robert Bauman of Maryland said NBC deserved the "Benedict Arnold award for journalism." NBC Washington Correspondent Ford Rowan accused his employer of "irresponsible journalism" and resigned in protest. The Wall Street Journal and the Christian Science Monitor questioned NBC's news judgment. CBS and ABC up braided NBC for violating a standard TV news canon against awarding terrorists an unedited platform for their views. "That is a right we don't even give the President of the United States," insisted CBS News President Bill Leonard. Said ABC News President Roone Arledge...
Though ABC is still likely to be the ratings leader for the season as a whole, its November loss to CBS is the strongest indication yet that its era of sovereignty is over. Explains Joel Segal, a senior vice president at the Ted Bates agency: "Minus the World Series and 1978 election night, ABC is down 10%, CBS up 5% and NBC up 2%, compared with last year. This is the beginning of a three-way horse race." Since a single rating point is worth $40 million to $50 million in advertising revenue to a network, this horse race...
...CBS'S resurgence is its schedule on Sunday, the night when the greatest number of TV sets are in use. With the powerhouse 60 Minutes as a lead-in, such tired CBS sitcoms as Archie Bunker's Place, One Day at a Time, Alice and The Jeffersons are consistently near the top of the Nielsens. Trapper John, M.D., a dim hospital drama, is the season's biggest new hit, mainly because it caps CBS's winning Sunday lineup. CBS has shown other new signs of life: modestly successful shows like Dallas, WKRP in Cincinnati...
...student militants, however, they too seem inhibited by the fear of jeopardizing the hostages. When Khomeini gives televised interviews, he chooses which submitted questions he will deign to answer and allows no follow-ups. His advisers are smart enough about American public opinion to recognize that a star like CBS's Mike Wallace deserves three times as much interview time as the two other networks, and to conclude that public television rates fourth...