Word: cbs
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Dates: during 1980-1989
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...also using more traditional methods, by prompting an increase in public service announcements encouraging use of the designated driver. Celebrities like Sajak and Dr. Joyce Brothers will serve as "talking heads" for ads during this holiday season, says Matthew D. Margo, vice-president for programming and practices of CBS' New York broadcast group...
...CBS' Margo says that TV's support for the announcements and the programs is not surprising. "The record shows a very strong committment against alcohol abuse...the records show we have spent significant millions on anti-alcohol campaigns...
Explicit sex! Full frontal nudity! Rampant blood and gore! No, network TV still does not allow such things into the American home. But ABC, CBS and NBC have grabbed viewers' attention this fall with a surprising amount of racy material and have prompted new questions about whether network standards of "good taste" are starting to crumble...
...commercials for offensive (and potentially litigious) material. During the networks' recent wave of cost cutting, the ranks of these watchdogs were drastically reduced: from a peak of 75 to 80 per network during the 1970s to 35 to 40 today at ABC and fewer than 30 each at CBS...
...remain far more conservative than those of some cable channels, not to mention feature films, and there is currently much skittishness about certain subjects, particularly drug use. But the networks' traditional hard-line approach appears to be easing. "We are no longer shackled by general prohibitions," says Matthew Margo, CBS vice president for program practices. "We look at the specific context of a show...