Word: cbs
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Dates: during 1980-1989
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...have gone from defense to offense," says David Corvo, executive producer of the new CBS This Morning, "from reductions to production." The manic rebound from depression has its ironies: after laying off 230 news staffers last year, the network has now added more than 100 to handle the increased programming. Cynical insiders note that the departed have been replaced by less expensive newcomers: "Producerettes, we call them," says one survivor. Tisch sees the renewed signs of life as proof that his cost cutting was justified. "It was painful," he says, "but we've come out stronger...
...news series since 60 Minutes debuted in 1968. The show will focus on a single subject each week, with all shooting done in a two-day period and much of it presented in raw chunks with minimum narration. For an upcoming hour on the city of Miami, for example, CBS cameras follow, among others, a Latin real estate agent tooling around town in his limousine and drug agents fruitlessly combing a suspected smuggler's boat. "The aim," says Executive Producer Andrew Heyward, "is to let the viewer experience the story firsthand as it unfolds, the way reporters...
While 48 Hours seeks to break new ground, CBS This Morning is merely trying to recapture lost territory. After the embarrassing Morning Program, the new show has been a welcome addition just by looking normal. Though it is still fishing for its personality, Co-Anchors Kathleen Sullivan and Harry Smith are smooth and genuine (he more than she). The news content is relatively high, the tone comfortably mellow and the audience slightly larger. The chief problem: luring star-caliber guests away from the more popular Today and Good Morning America...
...CBS Evening News, meanwhile, is enjoying its ratings windfall. Last summer TV's former No. 1 newscast fell to an ignominious third place. Then the A.C. Nielsen Co. converted to its new people-meter system (in which participants punch buttons rather than fill out diaries to record their viewing), and the program jumped back up to No. 1. Rather, who on the air showed the stress of troubled times, appears reinvigorated and relaxed, and the show has an attractive new set and swelling theme music. In an effort to give the newscast a further boost, correspondents from 60 Minutes will...
Despite the latest happy twist in CBS News' running soap opera, staffers remain wary. "The general mood is up," reports one producer, "but there is a glimmer of concern as to how sincere this all is, or how permanent." Though the jazzy magazine program West 57th has survived its harshest critics and done some solid journalism, its ratings on Saturday night remain low. 48 Hours will have a similarly tough job winning viewers in its difficult Tuesday slot. CBS, in a tight race with ABC for second place in the prime-time ratings, will find it hard to stick with...