Word: cbs
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Dates: during 1990-1999
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Disney is not the only media conglomerate seeking to shine a light on its ventures in cyberspace. NBC is in the process of merging its Net properties with Xoom.com and Snap.com to form a new publicly traded company, NBC Internet. CBS has said it intends to spin off its stakes in Marketwatch.com Sportsline.com and other Web assets by the end of the year. And Viacom wants to do something similar with mtv.com vh1.com and other spawn of its cable holdings...
...CBS president] Les Moonves promised if the show made the Top 15, I could change the name. Now it's too late...
DOGGED CONSUMERS Last week CBS aired the first ad just for cats. Over the top? Not for folks at the National Pet Products Trade Show, who were selling Rebound! a dog sports drink; Chip Runner, a toy chipmunk that runs in a ball; and Scratch 'n Catch, with scratch-activated mouse...
...Sangansky became co-president of Sony Pictures, helping the company gross more money in one year--$1.3 billion--than any other movie house in history. But just as he had done while at CBS, Sagansky left Sony while at the pinnacle of his success, choosing instead to take on the challenges that come with a start-up television network...
Kalb, who became the Shorenstein Center's first director 12 years ago, has also served as chief diplomatic correspondent for both CBS and NBC News and has been credited with trailblazing the field of press, politics and public policy...