Word: cbs
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Dates: during 1990-1999
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...late night battle ended and another began with yesterday's announcement that David Letterman will make the jump from NBC to CBS and face rival Jay Leno head to head...
...news conference last night brought an end to months of highly publicized bidding between the networks. Letterman decided to leave NBC when the network failed to match CBS's final offer of approximately $14 million a year and an 11:30 time slot. Letterman did not appear at the news conference...
Letterman had accepted the CBS offer in December but NBC was allowed until midnight last night to meet the offer...
...Jonathan R. Funke '93 had faith in Letterman's ability to be funny at any network. "I don't care what network he's on as long as the band stays with him. He can make jokes about CBS, NBC, they're all the same," Funke said...
...CBS, by contrast, has been unable to establisha strong late night following. In the past, manyCBS affiliates, including local station WDHD, havepassed up network programming and opted insteadfor higher revenue generated by syndicatedprogramming...